SWOT Analysis

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			SWOT		Analysis

 

SWOT analysis is an important key step in strategic management process. It is an analysis of organization's strengths, weaknesses, opportunities, and threats. Strengths - Any activities the organization does well or any unique resources that it has. Weaknesses – Activities the organization does not do well or resources it needs but does not posses. Opportunities – Positive trends. Threats – Negative trends.

In the light of SWOT analysis it is easy to evaluate the any organization's current missions and goals and easy to evaluate whether they need any modification or not. Also the overall direction can be observed and if necessary changes can be made.

Introduction

Mobilink is the market leader in providing state-of-the-art communications solutions in Pakistan. Mobilink started operations in year 1994 and now it is a biggest cell phone family in Pakistan. It provides coverage in more than 400 cities and towns nationwide including northern, central and southern regions of Pakistan. It deals in JAZZ prepaid service and indigo post-paid cellular service. Its competitors are UFone, Paktel, Insta phone, Telenor, and Warid Telecom.

Strengths

Financial Strength. This has involved an investment in the company of more than US$ 1 Billion including assets, network, equipment, and so on.

Skilled Management Team. Staff Mobilink with world class Professionals and ensure that the right systems are in place to encourage them to develop to their full potential.

Product Categories. Its product lines are both pre-paid and post-paid. Other servers have yet only prepaid, so it is generating revenues rapidly.

Competitive Advantages. Due to its positive market image it had captured a major portion of market demand and suddenly become the biggest cell phone family.

Lower Cost. The cost it is bearing is lower because it is being operated at a very large scale.

Market Image. For last five years it has developed a very positive image through its activities and operations by doing what we say and saying what we do.

Weaknesses

Facilities Obsolete. Some of the features desired by the consumers are not yet given by committed. Such as GRPS service has been launched.

Lower Profitability. Although is operates on large scale so its cost is lower than others, yet it is taking low profits to get competitive advantages.

Lack of Management Departments. It still needs more management departments to handle wildly growing organization.

Services Diversification. Its products categories are both per-paid and post-paid so there is a little diversification of the features, billing methods, franchising and controlling them.

Opportunities

Global Market. Recently it has extended it IR (international roaming coverage) in Jordon, Nigeria, UK Japan, Cambodia, Hong Kong, Germany and many other countries. It has the aim to roam the world by its promotions.

Internet Advertising Growth. It can be grow up more in international business by marketing itself via internet on world's popular domains, e-mail servers.

Increasing Demand. Fashion, Trends are changing rapidly. Now the cellular phone become more affordable in out country, so the demand of the cellular services will ultimately increase.

Market Growth. Hence, the voice communication technology is spreading widely then. Continuously more and more people are taking interest in it. It can occupy a big share of growing market with its strategies.

Under-Establishing Competitors. Although there are many other companies which are competing with Mobilink, but more of them are yet new in the market and under establishing. These companies can't get competitive advantages. Mobilink has the opportunity to compete them because it is well established.

Threats

Government Restrictions. It is a multinational company being operated in Pakistan. It pays tariff to government. As being a outsider company government imposed some service and production restrictions on it also.

Production and Services Limits. Because it is a multinational company and it has to pay tariff to government to operate in Pakistan it has no privileges to render unlimited services.

Increasing Competition. Because of the population growth and the profitability in voice communication industry there are many competitor are being raised gradually.

Rapidly Changing Trends. The necessities and trends are changing with great speed. These changes might cause the absolution of the old technology. May some other time there will be a better system get connected with outside world.

Substitute Products. There are many other substitutes in voice communication technology such as PTCL land line phones or wireless phones.